Australian Bureau of Statistics - Census
Magic 8 Ball for NRL Tipping site
The NRL Tipping site has 120,000 members visiting the site each week to get tips for that week's Round. During the 2012 season, an average 3000 people interacted and shook the Bundaberg M8-ball each week. The engagement rate was 2.5 times higher than industry standard.
Within weeks of launch & with no paid media support, this website for the 2011 Census, one dominated by statistical data was visited by more than a quarter of a million people. Each spent on average more than four and a half minutes with the content - Census "Spotlight" and stories - entertaining digital content voiced by Shaun Micaleff.
Some award winning radio for Diageo.